You're an average asshole.
That's your advantage.Â
Now let's make you fit.Â
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Welcome to Average Asshole Fitness.
This is for people who are done spinning their wheels.Â
A simple, no- BS system to getting strong, losing fat , and actually sticking with it.
I'm Will-the original "average asshole."
I built this because most fitness advise doesn't work long term.
START HERE
WHY “AVERAGE ASSHOLE”?
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You’re probably thinking…
“Alright this sounds great—but why average asshole?”
Fair.
Here’s how it started—
People will say to me,
“Dude it’s crazy you’ve almost summited all 115 Northeast high peaks.”
And I’m like…
“…yeah thanks. I’m just an average asshole hiking mountains and trying to stay in shape.”
I’m not built different.
I don’t wake up at 4am screaming motivation quotes.
Half the time I don’t feel like doing any of it either.
I just… do it anyway.
- Some days I’m dialed in.
- Some days I’m eating like an idiot.
- Some days I’m fired up to train.
- Some days I’d rather do anything else.
- Same as you.
But over time?
That “average asshole” approach stacks up.
Next thing you know you’re:
- stronger
- leaner
- climbing mountains
- wondering how the hell you got here
So yeah…
There’s no deeper meaning behind the name.
Just a regular guy doing this long enough to get results.
And honestly…
You’re probably an average asshole too.
- Not broken.
- Not lazy (maybe you are IDK)
- Not missing some secret.
You’ve just been stuck in the cycle of
starting… stopping… overthinking… restarting.
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What This Is
This isn't another fitness ebook
- No fluff
- No fake motivation
- No "12-week shred secrets" that fall apart after 3 weeks
This a system I've used for over decade coaching real people-
People with jobs, stress, families, and inconsistent motivation.
People like you.
Who This Is For
This is for you if:
- You've started over more times than you can count
- You've tried diets that worked until...they didn't
- You're tired of overthinking everything
- You want to be strong, lean, and actually feel good again
- You don't want your life to revolve around fitness
This is not for you if:
- You're looking for a quick fix
- You want magic instead of work
- You enjoy overcomplicated bullshit
What You'll Get
Inside the ebook:
- The real principles behind fat loss (not trends)
- How to actually create a calorie deficit without hating your life
- A simple approach to strength training that works
- How to stop the cycle of “start → fall off → restart”
- The mindset shift that makes this sustainable for life
Why Listen To Me?
Honestly I don't know...
But I will tell you this:
- I'm not here to impress you
- I'm not a fitness influencer
- I'm not genetically gifted
Hi, I'm Will! I'm just a guy who:
- Lost the weight
- Got strong
- Built a business (FusionFitness)
- Helped hundreds of people do the same thing
I got sick of watching people fail because the fitness industry makes this way harder than it needs to be.
So I simplified it.
You don't need a better plan. You need a plan you can stick to.
That's the difference.
Most people don’t fail because they’re lazy—
They fail because what they’re doing isn’t sustainable.
This fixes that.
Stop Starting Over. Start doing this the right way.
- One simple system
- Built for real life
- Results that actually last